9A - Testing the Hypothesis, Part 2

For my interviews, I interviewed four University of Florida students who have lived in different apartments each term they've been here as well as a father who has had to move several times because of business. I expected each of these people to come back with resounding confidence in my idea, however only the father had this reaction. In his case, he's become accustomed to moving around and has begun living with minimal furniture; he explained he'd like furniture but knows he'll have to move it and may not even have space for some of it. However, all the university students explained that they really wouldn't need this product, they'd much prefer to go through the hassle of moving furniture themselves. I asked why this was, and they explained one of two reasons why they wouldn't want it. The first was that the furniture they've had since they were children is the furniture they'd like to keep, not necessarily the beds, but the dressers, desks, nightstands, etc. are all still usable. The other reason is that they wouldn't want to compromise quality and comfortability for price and ease of movement. They'd rather buy a bulky piece of furniture that would last them twenty years, than the same pieces of furniture every five years to replace old and broken ones. While I would like to chalk this up to the fact that all of them have moved into already furnished apartments unlike the father has, they raise good points and will be noted for the future. While they were all expected, I appreciated the feedback.